A one-stop online store that enhance shopping experience of sneaker lovers.
Mobile Web App Design
UI, Branding & Visual Design
3 weeks (May 2020)
Adobe XD, Illustrator, Usability Hub, InVision, Google Draw
Brand Guideline, User Flow Diagram, Wireframes, Interactive Prototypes, Preference Testings, Mobile Mockup
With the brand name and direction in place, I began sketching out logo ideas that best represent the brand. Modern, clean, sleek, lightweight and sustainable are the brand image I was going for, from there, I decided to use a simple logotype with a small twist in the letter H as the Hevas brand logo.
To create a clean and effortless vibe, I chose a subtle and muted color palette as the brand colors.
San-serif typeface was used across the brand to convey a contemporary and clean image.
Based on the project requirements, I identified six essential tasks my potential users would accomplish when interacting with the product. To ensure I am designing with the users in mind, I defined user stories and mapped out user flows to visualize how they can reach their goals.